PipInsights builds the reporting layer that emerging and mid-size CPG brands are usually missing: automated retailer scorecards, clean syndicated data, and category analysis that's ready to put in front of a buyer. No analyst headcount required.
Four services, all built on the same idea: you should not be rebuilding the same spreadsheet every Monday morning.
Live dashboards for the accounts that matter to you — Walmart, Target, Kroger, H-E-B, and others. We pull from the retailer portals and syndicated sources, reconcile the numbers, and deliver a scorecard on a standing weekly or monthly cadence.
Custom category definitions, attribute hierarchies, and product coding audits across SPINS, Circana, NielsenIQ, and Numerator. We find the mislabeled items and pack-size errors that quietly distort your share numbers, and we keep the fixes current.
Distributor files are a different language from retailer POS. We turn UNFI and KeHE reporting into store-count, velocity, and reorder views, mapped to a universal store master so you can compare accounts on the same footing.
Distribution whitespace, promo effectiveness, assortment recommendations, and category reviews built to be presented. You get the finished argument and the backup that supports it, not a pile of pivot tables.
Most engagements are live inside a few weeks, and then they simply keep running.
You give us access to the retailer portals, syndicated subscriptions, and distributor files you already pay for. We handle the extraction and the scheduling.
We clean and reconcile the data, define the category and product hierarchies with you, and build the dashboards and reports against them.
Reporting refreshes on a schedule and lands in your client portal. When you need a one-off cut for a buyer meeting, we build it on top of the same foundation.
We work in the systems you already have. If it's a retailer portal or a syndicated subscription, we've likely built against it.
Emerging and mid-size consumer packaged goods brands, and the brokers and agencies that represent them.
You've won distribution and now owe the buyer real reporting. We stand up the analytics function before you're ready to hire for it.
You already subscribe to the syndicated data. The problem is that turning it into something useful eats a week of every month.
You manage a roster of brands and need consistent, repeatable reporting across all of them rather than a different spreadsheet per client.
Categories we've spent the most time in: beverage, better-for-you food and snacks, household, and personal care.
Tell us which accounts you sell and what reporting you're stuck rebuilding by hand. We'll tell you honestly whether we can help.